At H&B&Me, we believe in making wellness a way of life for everyone. That's why we've combined the best science-backed strategies and personalised support to help you build healthy habits for lifelong wellbeing.
Log In
A frictionless onboarding flow designed to get users into their wellness journey as quickly as possible. New and returning users sign in with just an email address — no passwords required — with clear terms and conditions consent built into the same step. Once verified, users are offered Face ID as a faster, more secure way to log in going forward, with the option to skip and set it up later. The result is a clean, low-effort entry point that respects the user's time while keeping security straightforward.
Questionnaire
A conversational, chat-style onboarding flow that gets to know the user before revealing their biological age. Rather than a static form, the questionnaire unfolds as a friendly dialogue — roughly 14 questions across a few short minutes, covering areas like diet, sleep quality, and emotional wellbeing. Visual cues (imagery, progress bars, and varied input types like sliders and quick-tap options) keep the experience feeling personal and light rather than clinical, while a visible progress indicator reassures users of how much is left.
Home
The home screen is the heart of the app, centred around the user's Biological Age score — a single, visual number that instantly communicates how their lifestyle habits are impacting their body. Below it, four wellness scores (sleep, nutrition, physical activity, and emotional wellbeing) break that headline number down into actionable categories, each with its own colour-coded gauge, rating, and dedicated detail screen. Users can set up to three personal goals within each category, track progress at a glance, and discover recommended articles tailored to their scores.
Challenges
A social, gamified layer that turns wellness goals into shared community experiences. Users can browse recommended and available challenges — from step counts to running distance — filtered by activity type and time remaining, then join individual, team, or community-wide competitions. Team challenges track collective progress against other groups with live rankings, while community challenges surface a leaderboard of top participants. Clear challenge details and a simple "Join challenge" call-to-action make it easy to jump in.
Coach / Explore
A chat-based AI coaching experience that delivers personalised guidance in a familiar, conversational format. Rather than static tips, the coach responds contextually — surfacing relevant content like sleep goal recommendations, quick wellness score summaries, and biological vs. actual age comparisons directly within the message thread. Interactive quick-reply chips (Goals, Actions, Articles) and inline suggestion buttons let users dig deeper or take action without leaving the conversation.
Tests
A streamlined flow for managing at-home health tests that feed real biomarker data into the app's wellness scores. Users can register a new test kit by scanning or manually entering the QR code, then track its status from "Awaiting sample" through to results, with clear details on method, registration code, and expected turnaround time. The Tests hub also prompts users toward next steps — registering or buying a new test, or getting wellness advice.
Points
A rewards system designed to reinforce positive habits and keep users engaged over time. An onboarding screen explains how it works — earning points for progress on habits, with bonus points for hitting goals — before users start collecting them through everyday actions. Milestones are celebrated with a full-screen congratulations moment whenever a points threshold is reached, giving small wins real emotional payoff. The dedicated Points hub then tracks total balance against a monthly cap, with a clear "Earn points" section showing users exactly which actions to take next.